We are passionate about arts and culture organizing, and helping organizations tell their story and engage their audience.
TEDxTheAnnexWomen is a collective of women in Toronto driven to turn ideas into action and create a supportive and collaborative community. A TEDx is an independently organized TED event, allowing communities to utilize the TED brand while contributing unique programming. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.
Semaphore Campaigns was brought onto the TEDxTheAnnexWomen core organizing team as communications, visual design, and media relations leads. We guided the programming of the event and produced all written and design materials in relationship to the core narrative. We developed press strategy, liaised with media, and acted as primary spokesperson for journalists covering the event. We designed graphic materials for print and web, including posters, program guides, and sponsorship decks.
The event was a resounding success, with over 100+ people in attendance and thousands of views online. “It was such an honour to speak and be part of this year’s TEDxTheAnnexWomen event,” said one of our speakers Yvonne Bambrick, “there are tons of innovative ideas being championed by great women in Toronto. We’re lucky to have an event like TEDxTAW to bring these voices together and create momentum as a community.”