We work with advocacy organization from across Canada who are enhancing civic participation and fighting for a strong and vibrant future.
On April 14, 2015, a summit was being held in Quebec city for Canadian Premiers to discuss the role of provinces leading up to the United Nations Climate Change Conference in Paris later in 2015. A coalition of Canadian environmental organizations was planning a march to make clear their position on climate change and influence the premiers. Semaphore was brought on board to develop a website and compelling visual identity for the rally.
Logos, posters, flyers, and social media graphics, all bi-lingual, were produced within tight deadlines. We created a unique and distinct brand that was used by organizers and advocates across the country to promote the rally.
The website started as a simple teaser page while the organizers were figuring out the details of the march. Once everything was set, we expanded the site to a comprehensive hub, with information, a blog, and a powerful call-to-action for gathering RSVPs. On the day of the march the site became a ‘day of action’ page, with a twitter stream, image feed, and live video, all submitted by participants.
On April 11, 2015 the Act on Climate March became the largest climate rally in Canada’s history. Over 100 buses brought interested citizens from across the country for the family friendly march. More than 25,000 people attended the Act on Climate March in Quebec City, with dozens of other rallies across the country. The March included representatives from First Nations, scientists, academics, and political groups. The website had collected more than 10,000 RSVPs for the march.